I love making music. I always have.

I started studying guitar when I was 4. Which is odd. But it worked, so it stuck. I had a dedicated teacher who quickly got me from Mary Had a Pet Aardvark to Mozart and Bach. I didn’t know it at the time, but I was getting a music education based on Baroque, Renaissance, and Classical music.

At 12, my parents bought me a 4-track machine, a Tascam 424 PortaStudio. And it was mind-altering. I quickly learned about ping-ponging tracks to make expansive sound collages with few resources. And if you ran the tape at double speed while recording a guitar line, it would sound like a bass when you played it back at normal speed. I spent hours on this machine. I didn’t know it at the time, but I was learning the craft of music production. Stumbling upon some of the same tricks they used on Sgt. Pepper’s.

I went to music school. Studied classical guitar performance. Learned how to create all the sounds of an orchestra with a single instrument. Discovered that music wasn’t static but something you could push and pull to hold an audience captive. I didn’t know it at the time, but I was learning how to create emotion with my hands.

After music school, I played in a rock band. We toured the country and made lifetime friends. I didn’t know it at the time, but I was learning about listening to others and collaboration. That no single idea is better than a collective; that the whole is greater than the sum of its parts.

After the band, I moved to NYC and found a love for music production. I made records for anyone that would let me. We hopped in cabs and hauled gear to apartments, attics, and basements. Even worked in a few dusty, bat-filled barns. I didn’t know it at the time, but these records would be the portfolio that would eventually get me a job writing music for commercials.

I took a job at a music house as a staff composer. I learned how to create on a deadline. To work harder than I ever had before. To stretch the limits of what music styles I could create. I learned how the business worked. After many years and thousands of songs, I left and started Alex Weinstein Music, Inc.

And here we are 10 years later. I’ve been able to pull everything I learned along the way into a style I call handmade music for picture. I’ve had the amazing fortune to write music for and collaborate with some of the biggest brands in the world. And I wouldn’t trade it for the world.

I love what I do.

Thanks for reading, y’all.